Case Study

GET MORE INFO


Case Study : Weekly Newsletter support to a leading IT/ITes firm in US

Client

A leading IT/ITes company in US

Mandate

Client wanted to keep a regular tap on its competition and prospects in various geographies on a regular basis.

Approach

Novus proposed a weekly newsletter comprising of –

  • Market development news -
    • Key industry level events and corporate events
  • Competitor News
    • General News
    • New Hires
    • Job Cuts/Job Additions
    • Mergers and acquisitions
    • Financials reporting
    • New Contracts won
  • Prospect News
    • General News
    • New Hires
    • Job Cuts/Job Additions
    • Mergers and acquisitions
    • Financials reporting
    • New Contracts Awarded
    • News about opening of any in-house centers

Results

Client was able to tap the market and prospects in the desired manner, hence devising its strategy accordingly.