AI-POWERED MARKET RESEARCH TOOLS AND KWIK: 6 KEY USE CASES AND BENEFITS

Authored by Novus Insights

16/05/2025

Market intelligence is crucial for making decisions that fuel growth and innovation in a fast-paced business environment. To maintain a competitive edge, businesses are increasingly relying on AI-powered market research tools like KWIK, which provide instant insights, eliminate errors, and enhance research efficiency. This blog explores six key use cases and benefits of AI-based market research tools, highlighting how KWIK DIY can streamline your research process and provide immediate, actionable insights.

Use of AI-tools at Different Stages of Research

AI-powered DIY research tools like KWIK enhance every stage of the market research process, from planning to reporting, making the entire workflow faster, more accurate, and more efficient. Here’s how AI tools support key stages of research:

• Brainstorming: AI tools facilitate brainstorming by generating quick ideas from existing data, sparking innovation. Additionally, they help summarise research findings, enabling teams to focus on high-level creative thinking rather than routine tasks.
• Desk Research: AI research tools automate the collection and organization of relevant data from various sources. This significantly accelerates desk research, reduces human error, and ensures that no essential information is missed.
• Transcribing Interviews: AI tools transcribe interview recordings quickly and accurately, saving valuable time compared to manual transcription. With AI’s consistency and efficiency, researchers can focus more on analysis than transcription details.
• Summarizing: AI tools efficiently sift through large datasets to identify key insights, such as trends, patterns, and correlations. This ability enables real-time analysis and faster delivery of meaningful insights.
• Cleaning and Coding of Data: AI automates the cleaning and coding of data, ensuring that datasets are error-free and well-structured. This allows researchers to skip tedious manual tasks and dedicate more time to in-depth analysis and decision-making.
• Reporting: AI-powered tools help create clear, concise, and visually engaging reports, making complex data easier for stakeholders to understand. This ensures that decision-makers can quickly grasp insights and take prompt, informed action.

Exercising Caution with AI-Research Tools

While AI-based tools offer many benefits, it’s important to exercise caution:

• AI is not perfect: While AI tools excel at automating tasks and processing data, they are still not capable of understanding context, interpreting nuanced human behaviors, or offering complex insights without human oversight. For instance, in use cases like moderating online bulletin boards, while AI can assist, human moderators are better at understanding nuances in complex discussions.
• Reliance on Human Expertise: For some aspects of research, such as designing the research framework and interpreting complex data, human expertise is still crucial. AI research tools work best when paired with experienced researchers who can guide the analysis and validate the results.

Novus Insight’s KWIK: A DIY Market Research Tool

Novus Insights offers KWIK, a DIY market research tool designed for businesses seeking instant market insights with a DIY approach. Here’s why it’s perfect for your business needs:

• Instant Market Insights: Get quick, accurate results within hours—not weeks. Ideal for businesses that need to stay ahead of trends and competition.
• Easy-to-Use Interface: Designed for all users, regardless of research experience. KWIK DIY offers intuitive navigation and automated analysis that simplifies complex research processes.
• Professional Survey Designs: The tool helps you design professional surveys, making it easy to collect the right data.
• Dedicated Account Manager: Each client is paired with a dedicated account manager to ensure smooth operation and valuable insights throughout the research process.

Market Research Applications of KWIK 

• Customer Purchase Journey: KWIK helps businesses analyse the customer journey, identifying key touchpoints and behaviors that influence purchasing decisions.
• Brand Health: Track your brand’s performance in the market, identify strengths, and uncover areas that need improvement.
• Concept Tests: Test new product concepts with your target audience to gauge interest and refine your ideas before launch.
• Campaign Evaluation: KWIK helps businesses assess marketing campaign effectiveness by tracking key metrics and customer responses for optimisation.
• Customer Segmentation: KWIK enables businesses to segment their customer base, allowing for targeted marketing and personalised experiences.

Partner with Novus Insights

Whether you're a brand manager, strategic planner, or marketer, Novus Insights invites you to explore KWIK, our DIY market research tool. It’s designed for businesses looking for quick insights, quality data, and actionable results. To learn more about how KWIK can help your business thrive, click here. Call us at +91-124-436-6686 or +91-7428-225-350, or email us at contactus@novusinsights.com to request a demo. Alternatively, you can complete our contact form, and one of our representatives will get in touch with you promptly.