Team Novus

Shivani Shukla - Managing Director at Novus Insights, bringing over 20 years of experience in market research and consulting. She has a strong track record across business development, client servicing and end-to-end consulting. With an MBA specializing in International Business & Marketing and a Certified Sales Leadership Professional (CSLP) credential, she combines strategic insight with analytical expertise.

At Novus Insights, she plays a key role in managing and driving business growth, and ensuring profitability. She optimizes business processes, and mentors a high-performing team to deliver impactful solutions. Known for her ability to navigate multi-stakeholder environments, she excels in fostering long-term client relationships across industries such as BFSI, Retail, IT & Telecom, and Healthcare & Life Sciences.

Mr. Pradip Rahi is a Partner and Board Member of Novus Insights (UK), bringing over 20 years of extensive cross-industry experience, with a primary focus on the Automotive sector. With a valuable blend of strategic foresight, deep market expertise, and strong industry relationships, Mr. Rahi plays a key role in driving Novus Insights' global expansion in the Automotive sector and beyond.

His extensive experience strengthens our consulting capabilities and supports the continued growth of Novus Insights’ Automotive Consulting business across global markets, including India.

With over 15 years of experience in B2B and B2C market research, Alex brings extensive knowledge of research consultancy, market intelligence, and strategic analysis, with a particular focus on the automotive industry and mobility ecosystem. His expertise spans the entire research process, from defining business objectives and designing robust methodologies to interpreting results and translating insights into actionable business recommendations.

In automotive consultancy, Alex brings a strong understanding of market trends, customer preferences, vehicle purchase behaviour, product positioning, competitive intelligence, and evolving mobility technologies. He supports automotive manufacturers, suppliers, and industry stakeholders in making informed decisions related to product strategy, market entry, customer segmentation, electrification, and future mobility solutions. His ability to combine consumer insights with industry intelligence helps businesses identify emerging opportunities, strengthen their competitive positioning, and develop customer-centric strategies.

Throughout his career, Alex has contributed to diverse research and consulting initiatives, supporting a deeper understanding of market trends, customer needs, and competitive landscapes. His approach is characterized by analytical rigour, methodological precision, and keen attention to detail, ensuring that research findings translate into meaningful strategic insights and practical business outcomes.

Rahul Dhar is our Principal Consultant and has over 21 years of rich experience consumer research, market intelligence and consulting, having built his career with leading organizations including Ipsos, Kantar TNS, Kantar Millward Brown, and Pidilite Industries. 

He brings a strong combination of Behavioural Qualitative and In Depth Quantitative research expertise, with deep experience across brand equity and positioning frameworks, customer journey experience decoding and brand and communication tracking, along with extensive experience consulting with CXO-level stakeholders.

Rahul plays a key role in strengthening our research and consulting capabilities by leading projects and turning complex research findings into clear and actionable strategic recommendations. He brings strong leadership and an ability to connect research with strategic business decisions, making him a key contributor to our global consulting efforts.

Rashmi Singh is a seasoned market research professional with over 11 years of experience in designing, executing, and managing both primary and secondary research studies across B2B and B2C domains. Her expertise spans areas such as Market Sizing, Go-To-Market (GTM) Strategy, Competitive Intelligence, Customer Insights, Innovation Testing, and Social Media Listening.

Rashmi has worked across a diverse range of industries, helping clients uncover data-driven insights that inform strategic business decisions. She brings strong analytical acumen and a deep understanding of consumer behaviour and market dynamics. Known for her clarity in communication and client-centric approach, she is often seen as a trusted advisor by stakeholders. She holds a PGDM degree in Marketing and an Engineering degree in Electronics and Communication.

Pranjal Dev Goswami is a seasoned IT professional with over two decades of industry experience, backed by an Executive MBA and a PMP certification. He specializes in Solution Design, Implementation, Delivery, and Maintenance, with strong expertise in Project and Program Management. He is responsible for designing scalable, robust, and efficient products that analyze customer profiling, purchasing patterns, and consumption behavior etc. These solutions provide businesses with valuable data-driven insights to optimize decision-making and accelerate growth. 

He has successfully led large-scale initiatives involving smart city infrastructure, digital land management systems, and e-Governance solutions. His expertise in implementing integrated command control centers, digitizing government legacy data, and managing cross-functional teams has contributed to the success of complex projects at national and international levels. 

With a strong track record in delivering impactful solutions, Pranjal plays a crucial role in driving digital transformation, optimizing operations, and ensuring seamless execution of technology-driven initiatives across various industries.

Surbhi is an experienced management professional with over 15 years of experience in market research, consulting, and technology. She has partnered with some of the largest companies across FMCG, F&B, BFSI, consumer durables, and the automotive industry, providing custom research solutions to aid strategic and business decisions. She holds an MBA in Finance and a Bachelor's in Engineering.

Rupanjan is an experienced market research/consulting professional with 9 years of experience across various verticals including automotive, electronics, aviation and defense. He has worked with multiple automotive and electronics industry stakeholders (domestic and international).

Rupanjan specializes in both quantitative and qualitative studies including market/industry forecasting, data triangulation, formulating Go-to-Market strategies, and competitive analysis. He posses in-depth understanding of automotive industry and electronics products.

Some of his projects include market analysis of ADAS business, switchgear analysis, EV charging infrastructure landscape, automotive UBI sector analysis, etc. Few of the client’s he had worked with include Continental, Robert Bosch, TE Connectivity, and others.

At Novus Insights, Rupanjan utilizes his market research skills and knowledge to facilitate clients majorly across automotive and electronics industries to help understand need-gaps, potential audience, product fit, etc. 

Rupanjan holds a bachelor’s degree in Aeronautical Engineering. Prior joining Novus Insights, he was associated The Insights Partners and Transparency Market Research, where he garnered significant knowledge on automotive, electronics, and aviation & defense industry market consulting.