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Privacy Policy

Novus Insights respects the privacy of visitors to its websites. Novus Insights (also referred to as "Company", "we" or "our") respects the relationships, we have with our customers and respects the privacy of all individuals, who's Personal Information may be processed by Novus Insights in the performance of our services and our business operations.

This Policy explains how Novus Insights collects, holds, uses and discloses Personal Information, including personal Information of our personnel, consumers, business professionals, customers, suppliers, vendors, business partners and investors. Novus Insights intends that this privacy policy read along with its standard terms, conditions and procedures will support timely compliance with all applicable local as well as international privacy laws and regulations around the world including, but not limited to, the Data Protection Regime under Indian Law and EU General Data Protection Regulation ("GDPR")

This privacy policy applies between you, the User of this Website and Novus Insights, the owner and provider of this Website. This privacy policy applies to our use of any and all Data collected by us or provided by you in relation to your use of our Website.

This privacy policy should be read alongside, and in addition to, Novus Insights standard Terms, Conditions and Practice Procedures followed by them in rendering services.

Please read this privacy policy carefully before proceeding.

This Privacy Policy Defines

What qualifies as Personal Data

Personal data are information that directly or indirectly identifies you as an individual, indirectly meaning when combined with other information, for example, your name, postal address, email address and phone number, or a unique device identifier.

Through this website, Novus Insights may collect information that can specifically identify you- the user, such as your name, address, telephone number and e-mail address when you chose to yourself voluntarily submit the same . It is clarified that Novus Insights does not impose any mandatory condition for the aforesaid submission of your personal data which is voluntarily undertaken by you - the User.

What qualifies as Personal Data

Novus Insights collects information in multiple ways including from the use of this website as well as other activities such as telephone studies, face to face, online and social media interactions, etc. Novus Insights shall only use personal data submitted by the User, as set forth in this privacy policy and further subject to the User's express consent recorded duly in the submission form issued for such purpose. Once submitted Novus Insights may use and disclose such voluntarily submitted data of the User for any of the following reasons:

In the event that Novus Insights intends or choses to use or apply the User's personal data, so collected, in any manner other than what was consented to by the User, Novus Insights shall inform the intended User in advance and in such personal data, so collected, in any manner other than what was consented to by the User, Novus Insights shall inform the intended User in advance and in such's personal data for a different purpose only with the User's permission:

  • To respond to requests made by the Users in terms of the use of the website and/or services provided by Novus Insights, including to provide services that have been requested by the User and also to allow the User to participate in activities that they may have chosen to participate in.
  • To contact the User and/or to provide the User with general information as well as information about Novus Insights products and services from time to time
  • To send the User marketing communications relating to Novus Insights business which may be regarded as being of interest to the User.
  • To share with agents, contractors or partners of Novus Insights in connection with services that these individuals or entities perform for, or with, our firm and/or related businesses. However, it is clarified that these agents, contractors or partners are restricted from using the User's Personal Data in any way other than to provide services for Novus Insights. Novus Insights may, for example, provide Personal Data submitted by the User to agents, contractors or partners for hosting their databases, for data processing services, or to send the User information that the User requested, but those parties cannot use the Users Personal Data for their own purposes unrelated to the work they are doing for Novus Insights.
  • To respond to duly authorized information and statutory disclosure requests of governmental authorities or wherever required under applicable law.
  • In connection with the sale, assignment, or other transfer of the business of this website to which the information relates, in which case Novus Insights shall require any such future Buyer to agree to treat the personal data in accordance with this privacy policy.
  • Contact the User for studies via email, through mobile notifications or texts or any other proposed communication options
  • Inform the User of updates to services, new features and details relevant to the User through communications sent from time-time
  • Select the User for future studies and further lend adequate assistance to the User when the User contacts Novus Insights support team
  • Allow us to reward the User with the incentives per Novus Insights Policy
  • Protect Novus Insights from fraudulent behavior by investigating suspected activity in connection with the website or violation of another party's rights
  • Prevent multiple entries in studies by the same individuals
  • Update, enrich and clean Novus Insights database to improve the usage of data, allowing for Novus Insights to better select and identify the User for studies and receiving communications

Update, enrich and clean Novus Insights database to improve the usage of data, allowing for Novus Insights to better select and identify the User for studies and receiving communications

  • Novus Insights has consent for the use of the User's personal data
  • Novus Insights needs to use the User's personal data in order to perform its contractual obligations with respect to the User, Novus Insights needs to process User data to comply with its legal obligations under applicable law
  • Novus Insights needs to process the User's data in order to protect the User's vital interests in terms of contractual and statutory compliance requirements
  • Novus Insights may process User data if it is deemed necessary to perform a task in the public interest or where the use of the User's personal data is deemed necessary for securing Novus Insights clients' legitimate interests (in which case Novus Insights will first explain what those interests are to the User concerned)

Novus Insights being a responsible and law-abiding corporate entity undertakes not to misrepresent its services, data or scope of operations, at any time and in the event any contrary or mischievous email that concerns the User directly or indirectly, is received by the User purportedly from Novus Insights, the User is required to forthwith inform and intimate Novus Insights in this regard in order to avoid any unforeseeable and/or damaging circumstances from arising.

In addition to and in terms of the foregoing Privacy Policy Novus Insights will also be entitled to use the personal data submitted by the User for the purposes as described below. It is re-iterated that Novus Insights does not collect and process more or other types of personal data than is deemed necessary by them in terms of fulfilling their respective purposes and or contractual or statutory compliance.

Registration of data and direct communication

For the many services offered by Novus Insights they collect your personal data, like: name, postal address, phone number and email address ("Registration Data"). The User data so collected is termed as Registration Data and is utilized by Novus Insights to communicate with the User about the services and also to update and inform them from time-time about their policies and terms, conditions and procedures for service. Novus Insights also uses the User's Registration Data as well as the content of their communication to respond to the User whenever the User contacts them.

Participation in Panels

If the User chooses to participate in a panel, Novus Insights will, in addition to the Registration Data, collect any other relevant information, additional data including personal data as well as such fee as it deems necessary for the purpose of enabling such participation.

For instance, Novus Insights collects such personal data:

  • In the course of surveys, conducted online, via phone or face to face interaction, etc.;
  • By way of automated data collection by hardware or software web-tracking and audience measurement means such as tracking applications, browser add-ons, TV meters and special internet routers (data regarding the User's use of the Internet, streaming and social media platforms and other (online) media channels, as well as the User's digital devices in general);
  • Data the User actively provides Novus Insights during their participation (for example, by means of applications or devices (collectively referred to as "Panel Data")

Novus Insights further reserves the right to analyze and evaluate such Panel Data, aggregate the Panel Data with the Panel Data of other participants and use the Panel Data for market research purposes.

Legal obligations and legal defense

Novus Insights may be required to use and retain personal data for legal and compliance reasons, such as the prevention, detection, or investigation of a crime, loss prevention, fraud or any other abuse of their services and IT systems. Novus Insights may also use the User's personal data to meet its internal and external audit requirements, information security purposes or to protect or enforce their rights of privacy, safety, or property, or those of other persons that may be encountered for the purposes set out or contractual or statutory requirements and their compliance.

Disclosure of Personally Identifiable Information (PII)

  • PII may be collected from the User prior to the execution of the survey proposed and at the time of their enrollment, participants may consent to providing additional sensitive data including personal data, race/ethnic origin, political/religious opinions, etc
  • The identity of the respondents is kept confidential and their details will not be communicated to third parties except for the purposes for which such data is being collected
  • Individuals authorized to view the responses, whether they are representatives of the study sponsor or third parties, are not permitted to disclose personally identifiable information (PII) about participants/ User's to others in their organization or other organizations
  • Any information that could potentially identify a participant/ User (e.g., name, address, place of employment, social security number, zip code) will not be collected by, or transmitted to the sponsor of the study
  • The information provided by the User will be treated in the strictest confidence and will be aggregated with other participants
  • Only the consolidated results will be presented to the sponsor of the study, in order to provide an overview of the attitudes in the therapeutic areas that are the subject of this study. No answer can be attributed to respondent/ User by name

Third Parties and Data Transfer across Borders:

In terms of this Privacy Policy the User can be assured that Novus Insights will protect their privacy and will not make their personal information available to anyone without obtaining the concerned User's agreement, unless it is for research purposes only or if required by law. This includes the User's name and e-mail address.

Novus Insights may share the User's personal data with companies and related entities within their group or vendors to fulfil their data processing requirements, e.g. data matching, third party service providers, online ad effectiveness measurement, social media data interactions, scientific publication, pharmacovigilance/safety follow up. Where the transfers are across borders or outside the EEA Novus Insights shall put safeguards in place to ensure the transfer is made by a legitimate method for the purposes of EU data protection law and secure. The User's personal information may be collected, stored, transferred or processed by Novus Insights sister companies, or 3rd party service providers for research-related purposes, such as data processing, and fulfilment of incentives. However, Novus Insights clarifies that its sister concerns, third party vendors and/or service providers are all contractually bound to keep any information they collect and disclose or, which is collected and disclosed to them, confidential and further liable to protect such information with security standards and practices that are equivalent to Novus Insights own standards in this regard.

Security of Personal Data

The security of the User's personal data is very important to Novus Insights and therefore they have put in place a reasonable physical, electronic, and administrative procedure to safeguard the information supplied by the User and collected by them. Access to the User's personal data is granted only to those employees who require it in order to perform their duties. However, Novus Insights cannot reasonably guarantee that all communications shared between themselves and the User or information stored on their servers will be free from unauthorized access by third parties such as hackers. It is therefore assumed under the terms of this Privacy Policy that by agreeing to submit data the User has waived its objections in this regard and has further assumed the risk of such data hacking or resultant leak.

Third Party Websites

As a convenience to the User's, this website contains links to a number of websites that are believed to offer useful information. The policies and procedures described here do not apply to those websites. The User is therefore, directed to contacting those websites directly for information on their respective privacy policies.

Accuracy of Personal Data

Novus Insights makes reasonable efforts to keep personal data in their possession or control, which is used on an ongoing basis, accurate, complete, current and relevant, based on the most recent information available. In the event the User requires any correction or update of their personal data, they may submit a request in writing to for making such necessary amendments or change.

International Transfers of Personal Data

The Personal data submitted through this website resides on Novus Insights servers located at their data center in India. The User's personal data may be transferred to one or more Novus Insights affiliated companies and/or sister concerns in other countries and used for the purposes described previously. To facilitate Novus Insights global operations, they may transfer and access Personal Information from around the world, including the United States. This Privacy Policy shall apply even incases which involve transfer of Personal Information to other countries.

By using this website, the User consents to the transfer, storage, use and disclosure of their personal data among affiliated companies and non-affiliated service providers of Novus Insights, wherever located. It is clarified that Novus Insights service providers are contractually bound to respect the confidentiality of the User's personal data.

Retention of Your Personal Data

As per existing online norms and as per general practice, Novus Insights will delete the User's personal data if its retention is no longer deemed necessary to achieve the purposes for which such data was originally collected. However, Novus Insights may be required to store the User's personal data for a longer period due to statutory compliance requirements, where ever applicable.

In addition, if the User chooses not to be contacted in future or decides not to pursue its dealings with Novus Insights, Novus Insights shall be entitled to retain such User data for ensuring that the particular User opting for such 'do not disturb' option is not contacted in the future by means of bulk emailing or recruiting campaigns for market research projects. Novus Insights qualifies the User's request as consent to store their personal data for the purpose of such record keeping unless instructed otherwise.

Access to Personal Data

Novus Insights may upon written request in this regard, received from the User make available such User's personal data in their custody or control collected, used or disclosed, by the User per the terms of usage and this Privacy Policy to the extent required and/or permitted by law. To make such a disclosure request, requesting access to the User's personal information the User will be required to submit such a request in writing to Upon receipt of such request Novus Insights will attempt to process the same within 30 days, including requests regarding the personal data in its possession or control about the User , what it is being used for, and to whom it has been disclosed, if applicable.

In certain situations, however, it may not be legally tenable or otherwise feasible to handover such access to the User's data even upon request received in this regard from such User and in such cases appropriate reasons shall be made available to the User for refusal in this regard.

Changes to this Policy

Novus Insights reserves the right, at its own sole discretion, to modify the privacy policy and practices and update and make changes to it at any time. For this reason, the Users are encouraged to refer to this privacy policy on an ongoing basis. This privacy policy is current as of the "last revised" date which appears at the top of this page. Novus Insights will treat personal data in a manner consistent with the said privacy policy under which it was collected, unless the User has consented otherwise. By using this website following any privacy policy change, the User freely and specifically gives its consent to collect, use, transfer and disclose its personal data in the manner specified in such then and current privacy policy.

Contact Information

Concerns, questions or complaints regarding this Privacy Policy or processing of personal Information should be submitted to the

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