Blogs

Explore our wide range of blogs, covering all aspects of the market research industry.

A BEGINNER'S GUIDE TO REAL ESTATE MARKET ANALYSIS

Real estate market analysis is essential if you want to make an informed decision, for instance, while buying a property for investment purposes or to determine the rental potential of a locality. Not all investors know how to conduct accurate property market research. Without performing an apt analysis, making any real estate investment decision would be an open invitation to disaster. To help ....

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9 TRENDS AND OPPORTUNITIES SHAPING THE EDTECH MARKET

The EdTech industry has undergone a massive transformation in recent years. What began as steady growth during the dot-com era has now accelerated into a booming sector, driven by advancements in artificial intelligence and the impact of the COVID-19 pandemic. With technology reshaping how education is delivered and consumed, the future looks promising for learners and stakeholders alike. Read More

TAPPING INTO THE FOMO MINDSET OF CONSUMERS: AN AREA OF RESEARCH YOU MUSTN'T OVERLOOK

The Fear of Missing Out (FOMO) is more than just a social media trend. It has become a powerful psychological trigger that influences consumer behavior in profound ways. From impulse purchases to brand loyalty, FOMO drives decision-making by tapping into our innate fear of being left behind. Marketers, business owners, and consumer psychologists need to incorporate customer behavior analysis to ....

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THE UNIQUE CHALLENGES OF TECHNOLOGY MARKET RESEARCH & HOW BUSINESSES CAN OVERCOME THEM

Tech revolutions don’t wait. Blink, and the future belongs to someone else. The only way to stay ahead? See the trends before they become reality. The tech landscape moves at great speed, where today’s cutting-edge innovation becomes yesterday’s news in a flash. Businesses that fail to anticipate shifts risk irrelevance, while those with a firm grasp on market intelligence gai ....

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CROSS-SECTOR DEALS: A SURVIVAL STRATEGY FOR M&A IN THE MEDIA AND ENTERTAINMENT INDUSTRY

The media and entertainment industry is undergoing a profound transformation, driven by digital disruption, evolving audience preferences, and the need for diversified revenue streams. To stay ahead, companies are increasingly adopting cross-sector mergers and acquisitions (M&A) as a survival strategy, allowing them to expand capabilities, enhance content offerings, and reach new markets. T ....

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15 TRENDS SHAPING THE TRAVEL INDUSTRY IN 2025

The travel industry is rapidly evolving. Travelers are changing their ways, techniques, and purposes, and 2025 will continue to introduce transformative changes. Do you feel the same? If yes, you’re on the right track, as numerous travel industry reports have indicated this. If not, you’re working with outdated information, and it can pose huge risks to your business! (facts and sta ....

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EVERYTHING YOU NEED TO KNOW ABOUT REAL ESTATE MARKET ANALYSIS

The real estate industry is growing exponentially around the world, and this increases the importance of proper real estate market analysis. If you ignore it in this dynamic sector, huge disastrous decisions are inevitable. Never make this mistake! Conducting real estate market research is essential for investors, realtors, an ....

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THE ROLE OF RAPID RESEARCH IN FACILITATING QUICK DECISION-MAKING

Your business has to make quick yet informed decisions to survive and thrive in the modern, fast-paced world. Rapid research, a method that integrates speed and efficiency, aids decision-makers in coming to conclusions without compromising accuracy. Whether you need to respond to market shifts, check a new region’s viability, meet customer demands, or counter internal challenges, you will ....

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DECODING MEDIA MARKET SUPPLY CHAIN: EVERYTHING YOU NEED TO KNOW

Technological advancements and shifting consumer expectations have driven a significant revolution in the media market supply chain in recent years. If you are a stakeholder in the media industry, it’s necessary for you to understand the intricacies of this chain. Only when you understand how the supply chain works in today’s media world, can you ensure that all factors work in harm ....

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GREEN CHEMICALS: IS IT THE NEXT BIG THING IN THE CHEMICAL INDUSTRY?

The chemical industry has long been a cornerstone of global economic growth. This particular sector has provided essential products for industries like agriculture, healthcare, construction, and packaging. However, the environmental consequences of traditional chemical production have raised alarm bells. From greenhouse gas emissions to plastic pollution, the industry faces mounting pressure to ....

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