Casestudy

Consumer Appeal Towards Episodic Content

A leading media conglomerate company wanted to create the best episodic content for an original series to be shown on their OTT platform

Business Objective

The main objective was to enhance and gain qualitative information on following points:

OTT platform preference and usage

Perception towards the content tested

Concept evaluation of the content

Our Approach

  • Research Premise
  • Value Delivered

Research Premise

Research experts conducted semi-structured interviews with several OTT viewers who must have been watching one complete series in a month.

Focusing on the following attributes towards consumption of OTT platform:

  • Top 3 OTT platforms that customers preferred to watch and reasons behind it.
  • Recognized their perception of OTT platform in terms of content, price related to subscription, and premium content.
  • Types of contents they are watching

Preferred content they would like to watch in future based on:

  • Uniqueness of the concept
  • Recalled Key Elements
  • Character Appealing
  • Reasons for Likeability
  • Perception towards genre and theme
  • Relevance/Association
  • Interest to watch/Acceptability
  • Brand Recall and Fitment

Geographic Coverage: India (Covering Tier-I & II cities)

Value Delivered

Comprehensive report with in-depth analysis was shared in PDF format with the client.

Key insights from the report assisted the client in identifying concerned and pride pointers.

Highlighted following points from customer’s consolidated feedback:

  • Consumer Demographic Profiling
  • Overall Ranking of Top OTT Platform
  • OTT Content Evaluation

Comprehensive report with in-depth analysis was shared in PDF format with the client

Key insights from the report assisted the client in identifying concerned and pride pointers.

Highlighted following points from customer’s consolidated feedback

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