Casestudy

Consumers’ Perception & Buying Behavior Study Towards Clothing & Fashion

A prominent textile company wanted to understand the consumer buying behavior of apparel

Business Objective

The main objective was to explore consumer buying behavior, decision-making factors and consumers’ trends in the clothing and fashion industry.

Our Approach

  • Research Premise
  • Value Delivered

Research Premise

Research experts conducted primary research across those consumers who recently purchased branded clothes from clients and other competitive brands.

Gained information on their complete perspective on following parameters:

  • Respondents’ perception towards the influence of various garment type attributes that they look for before purchase
  • Purchase method: Tradition and branded stores or online retailers
  • Preferred category based on fabric material, fitting, styling, and other related attributes
  • Purchase Cycle & Consumption Practices
  • Brand awareness and promotion

Geographic Coverage: India (Covering Tier-1 and Tier-2 cities)

Average Interview Length: 20-30mins.

Value Delivered

Comprehensive report was shared in PDF format in which Novus recognized customer’s consolidated feedback, their future demands, and restraints in the clothing and fashion industry.

Comprehensive analysis and insights of the following were provided based on:

  • Top Impacting Factors for purchasing
  • Current Consumer Trends Analysis
  • Regional & Country wise Analysis
  • Current Consumption Trends: Purchase & Usage
  • Brand Awareness & Brand Preference

Comprehensive report was shared in PDF format in which Novus recognized customer’s consolidated feedback, their future demands, and restraints in the clothing and fashion industry.

Comprehensive analysis and insights

Copyright © 2021 Novus Insights. All rights reserved.
Digital Partner Tonic Worldwide

Inquire With Us

Fill in the details and connect with us.

Please enter your name
Please enter your valid email
Please enter phone number
Enter 10 digit contact number
Please enter your company
Please select area of interest
Please wait...