Consumers’ Perception & Buying Behavior Study Towards Clothing & Fashion

A prominent textile company wanted to understand the consumer buying behavior of apparel

Business Objective

The main objective was to explore consumer buying behavior, decision-making factors and consumers’ trends in the clothing and fashion industry.

Our Approach

Research Premise
Value Delivered

Research Premise

Research experts conducted primary research across those consumers who recently purchased branded clothes from clients and other competitive brands.

Gained information on their complete perspective on following parameters:

Respondents’ perception towards the influence of various garment type attributes that they look for before purchase
Purchase method: Tradition and branded stores or online retailers
Preferred category based on fabric material, fitting, styling, and other related attributes
Purchase Cycle & Consumption Practices
Brand awareness and promotion

Geographic Coverage: India (Covering Tier-1 and Tier-2 cities)

Average Interview Length: 20-30mins.

Value Delivered

Comprehensive report was shared in PDF format in which Novus recognized customer’s consolidated feedback, their future demands, and restraints in the clothing and fashion industry.

Comprehensive analysis and insights of the following were provided based on:

Top Impacting Factors for purchasing
Current Consumer Trends Analysis
Regional & Country wise Analysis
Current Consumption Trends: Purchase & Usage
Brand Awareness & Brand Preference

Comprehensive report was shared in PDF format in which Novus recognized customer’s consolidated feedback, their future demands, and restraints in the clothing and fashion industry.