Casestudy

Future Market Potential Of Cloud Computing

A leading cloud computing company wanted to conduct a study to evaluate the future market potential and demand for the cloud computing market segment.

Business Objective

The objectives required working on the following problems:

View-points from C-level stakeholders towards cloud computing

How to eliminate barriers to adoption?

Purchase of a trusted and better cloud management solutions with advanced security services

Our Approach

  • Research Premise
  • Research Premise Continued
  • Value Delivered

Research Premise

Research experts conducted in-depth interviews with CXO level executives in order to obtain qualitative insights towards following attributes:

  • Usage of cloud computing
  • Future investment plans
  • Factors considered to be barriers to adoption

Geographic Coverage: Europe-5 (France, Germany, Italy, Spain & UK), North America (US & Canada) and Asia Pacific (India, China, Japan, Korea & Australia)

Research Premise Continued

Collate and analyzed the data from secondary sources like company websites, articles, press releases, industry reports, and presentations to recognize the following:

  • Top cloud computing trends to witness in coming future:
    1. Hybrid Cloud
    2. Quantum Computing
  • Assessing top factors that are expected to affect the growth rate
  • Top impacting factors
  • Identification of key application segments based on potential market

Value Delivered

Comprehensive report with analysis was shared with the client in PDF format.

In-depth analysis and key insights were highlighted which assisted the client to comprehend the following:

Forecasted economic value of Cloud Computing segment

Identified the purchase decision factors

Growth & Opportunities Factors

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