Automobile Industry Analysis | Automotive Market Research Consultants

The automotive and mobility industry is busy grappling with defining mobility in the 21st century. There is a rethink of the very notion of what a vehicle is and how it might be used. Automotive and mobility are a global industry characterized by fierce competition, ever-increasing customer demands, credit sensitivity, and environmental challenges, therefore market research is crucial to make informed decisions about the future. Several disruptions are taking shape in the automotive industry such as automotive subscription models, omni channel sales models and consumer and regulators’ demand for improved sustainability, fuel efficiency, and alternative energy sources.

What We Do

Novus Insights, one of the leading automotive market research companies in the world, provides varied and broad automotive and mobility research and analysis, which leverages years of extensive experience across the industry in many countries. We deliver accurate automotive research and insights’ reports to help:

Focus strategic marketing position for the brand in the automotive and mobility sector
Capitalize on emerging automotive market and product trends
Identify new non-traditional markets for automotive technology
Identification and focus on the competitive differentiators for decision-makers
Benchmark best practices and alignment of the internal resources

Gaps and opportunities’ mapping in the customer journey and decision process
Energize marketing messages, tools, and sales efforts
Initiate and test new ideas, concepts, or prototypes
Prioritize product and technology direction for R&D and Engineering
Create a Performance Measurement Program to track improvements

360° Expertise for Comprehensive Industry Coverage

Business Challenges We Cover

With vast expertise in the automotive industry and operational excellence, our market researchers and analysts always aim to deliver high-end research services, including primary research, tech-driven research, and corporate & strategic research. We deliver creative automotive research solutions using scientific thinking, advanced analytics & modeling, in-depth insights, and strategic recommendations. Our reports are used by OEMs, systems and component suppliers, aftermarket suppliers, automotive dealers, and automotive financial service companies.