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Mobile Ethnography is an innovative, auto-ethnographic market research technique. It combines traditional ethnography and mobile research and enables clients to immerse themselves in the lives of consumers. It involves researching human behaviours, journeys, and experiences.
Key Outcomes
A deeper understanding of consumer insights
A more realistic picture of consumers’ perception of your brand or product
An in-depth modern approach that delivers extremely valuable insights, thereby helping companies to predict future products, designs, and other aspects of the business
In-depth analysis of the product
Immense transparency to businesses
Seamless transitions from one stage to another, e.g. product testing to product development
Benefits
Purposes
User Experience Research
Diary Studies
Mystery Shopping
User-Centred Design & Product Development
Event/ Activity Specific Research
Voice of Customer Research
Path to Purchase Research
Concept & Product Testing
