Search
Online diaries are a great way of capturing experiences with services or products, and diving deep into consumers’ everyday behaviour. The methodology involves having more longitudinal and interactive sessions during the research with participants. Online diaries collect feedback from respondents via online mediums over a set period of time, which provides visual and written responses.
Key Outcomes
Well-captured usage behaviour of respondents
Factors that drive user behaviour and decision-making
Evaluation of profound emotions of consumers
Rich details, unpredictable and unexpected insights, which help greatly with future concepts and products
Frequent tracking of consumer behaviour related to product consumption
Benefits
An understanding of how consumers use online services over time
A detailed picture of how people behave over time, using online and offline products
Improved customer experience
Identification of behaviour and motivations, in response to questions and tasks
Analysis of how people use a service in a real-world environment
Immediate feedback in different forms, like pictures and videos
Cost-effective since it eliminates the use of traditional options
Visual and written responses
Documentation of touchpoint experiences
Regular branding activities and follow-up questions
Online diaries research services
Online Market Share Assessment
Understanding of Consumer Behavior Over-Time
Recording of Product Usage Experience
Documentation of a Customer Journey
Concept & Design Testing
Digital Advertising Testing
Tracking of Both Physical & Virtual Uses
Verification & Validation of Ideas
Methodology
Step 1
Invitation & Recruitment
Step 2
Project Communication
Step 3
Respondent Participation
Step 4
Survey Response
