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Case Study

Performing Growth Rates For Digital Healthcare Company

A renowned digital healthcare service provider wanted to gain comprehensive insights into the technologies and marketing strategies adopted by their competitors.

Business Objective

Their main challenge revolved around creating innovative marketing strategies that prove to be imperative in defining their brand’s success.

Our Approach

  • Research Premise
  • Research Premise Continued
  • Value Delivered

Research Premise

Domain experts conducted semi-structured interviews with experts from mHealth companies, leading digital healthcare firms, health IT companies, and others in order to understand practical solutions and gain detailed insights into the digital healthcare market.

Experts gained their complete perspective on following points:

  • Understanding the needs of online patient extensively
  • Major factors propelling the market growth
  • Building organic marketing strategies i.e. doctor referrals into developing marketing plans
  • Leverage social media in the right way
  • Use consistent healthcare branding to ensure their brand’s success
  • Achieving high levels of interoperability and coordination among different sub-segments within healthcare to maximize the true benefits of proactive healthcare
  • Future of digital healthcare

Geographic Coverage: US, Europe-5 (UK, Germany, Spain, France, & Italy), Asia Pacific (India, China, Japan, Singapore, & Australia)

Research Premise Continued

Experts performed secondary research by accessing company annual reports, press releases reports, white papers, and website sources, etc. and analyzed the following:

  • Major market drivers, challenges, trends, and opportunities
  • Influencing factors that may affect the market share of the leading players
  • Key players in the global digital healthcare market, and what are their contributions?
  • Key developments and strategies that are implemented by the key players to sustain in this market
  • Scope of expansion by key players in terms of technologies and marketing strategies

Value Delivered

Comprehensive report with in-depth analysis was shared with the client.

Key insights from the report assisted the client in identifying concern areas and pride pointers.

Highlighted following key pointers from the study:

Current needs of online patient

Technology advancement outlook

Marketing strategies adopted by competitors

Top Impacting Factors

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