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Case Study

Understanding The Challenges Faced By Air-Traveler At Present Scenario

Client is a renowned airline company that wanted to conduct a study in order to identify the key challenges faced by the passengers in the airline industry.

Business Objective

The main objective was to sustain in the long run, to develop effective strategies and action plans that can support in overcoming the critical issues and attract more passengers.

Our Approach

  • Research Premise
  • Research Premise Continued
  • Value Delivered

Research Premise

Domain experts conducted primary research with airplane passengers and frequent air travelers for identifying the key factors that have introduced the challenges and gained their complete perspective on following points:

Present travel experience with various airline companies

Experience any issues in terms of:

  • Airline & Airport operations
  • Route Network
  • Seating in aircraft cabin
  • Safety & Security
  • Overall Air Service attributes

Understood the areas where customers are developing negative perception towards airline services because of rising challenges

Passengers expectation on following factors:

  • Pricing concerns
  • Developing digital capabilities: to speed up travel processes, reduce distribution costs and boost margins
  • Other factors that can increase the customer loyalty

Geographic Coverage: EU-5 (France, Germany, Italy, Spain & UK), North America (US & Canada) & APAC (India, China, Japan, Singapore & Australia)

Research Premise Continued

Performed secondary research from paid and non-paid sources and mapped out the following information:

  • Main areas affected due to presence of these challenges
  • Key strategies adopted by key players in developing an effective strategy to attract more customers.
  • Future trends and influential factors related to market growth (drivers, challenges, restraints, and opportunities)

Value Delivered

Comprehensive report with in-depth analysis was shared with the client. Key insights from the report assisted the client in identifying the concerned and pride pointers.

Consumer Demographic Profiling

Identified the major challenging factors

Ranking of each factors

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