Casestudy

User Experience & User Interface Enhancement

A start-up EdTech company wanted to improve their UX/ UI for remote learning users.

Business Objective

They wanted to understand how to display their content and features that users eventually love in a way that connects with the product immediately.

Our Approach

  • Research Premise
  • Value Delivered

Research Premise

Research experts conducted primary research with CXO level executives and stakeholders from tech support companies relating to website and software designing.

Obtained key insights towards following:

  • Exploring content first in contrast to setting up their classes and learning the basics of the platform.
  • Communicating differentiation: How to assign texts according to a student’s reading level in a simple and visual way.
  • Using topics or themes as their driver for selecting content
  • Expected content to be customized based on any questions they answered during sign-up.
  • Improving the engagement using overall 3D experience

Geographic Coverage: Europe-5 (France, Germany, Italy, Spain & UK), North America (US & Canada) and Asia Pacific (India, China, Japan, Korea & Australia)

Value Delivered

Comprehensive report with in-depth analysis was shared with the client. Key insights from the study assisted the client to better understand the website/ app experience and improve the overall customer experience.

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