User Experience & User Interface Enhancement

A start-up EdTech company wanted to improve their UX/ UI for remote learning users.

Business Objective

They wanted to understand how to display their content and features that users eventually love in a way that connects with the product immediately.

Our Approach

Research Premise
Value Delivered

Research Premise

Research experts conducted primary research with CXO level executives and stakeholders from tech support companies relating to website and software designing.

Obtained key insights towards following:

Exploring content first in contrast to setting up their classes and learning the basics of the platform.
Communicating differentiation: How to assign texts according to a student’s reading level in a simple and visual way.
Using topics or themes as their driver for selecting content
Expected content to be customized based on any questions they answered during sign-up.
Improving the engagement using overall 3D experience

Geographic Coverage: Europe-5 (France, Germany, Italy, Spain & UK), North America (US & Canada) and Asia Pacific (India, China, Japan, Korea & Australia)

Value Delivered

Comprehensive report with in-depth analysis was shared with the client. Key insights from the study assisted the client to better understand the website/ app experience and improve the overall customer experience.