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Value Design Workshops that add to your product's strategy

Authored by Novus Insights 24/11/2021

For any brand, adding value to everything they do for their clients is of utmost importance. No matter what, value-added efforts are always an effective way to ensure customer retention and loyalty. We, at Novus Insights, as a leading strategic research insights company worldwide, ensure that we offer value with what we deliver. So, we leverage the knowledge acquired by our team in the entire cycle of the project we do for your brand and give you valuable insights, through our exclusive Action Planning Workshops, which are basically post project workshops that are designed to pass on the knowledge that's way broader and comprehensive than the research report. 

Here are the stages involved in our high-level action planning workshop: 

Stage 1: Define 

Our project lead will run through interesting strategic marketing and research insights. 

Stage 2: Measure

At this stage, we compare your product's current performance and strategy as per industry standards, and then we share our findings with you by using Value-Stream Mapping. 

Stage 3: Analyze

Now we share our deep-dive research process as well as our way of analysing your product’s gaps and capabilities, compared to other top-notch companies in your industry. 

Stage 4: Strategic Roadmap Development

Here, we assess and review product implications, on the basis of the fact that what we want to showcase our strategic plan 

Stage 5: Product Penetration Strategy

We guide you and suggest you an effective product penetration strategy based on the insights and information we gathered, which can eventually enhance your product portfolio. 

Here are the key takeaways from our action planning workshops:

  1. A list of well-defined SMART, i.e. Specific, Measurable, Relevant, & Time-bound) business goals
  2. A thorough presentation of an effective growth action plan based on the comparison between pre and post Novus Insights engagement
  3. MVP, i.e. Minimum Viable Product, support & implementation: Advisory for the design and development of the product's overall strategy.
  4. A product roadmap showcasing your product’s consumer journey
  5. On the fly consulting support available to our clients for any ad-hoc queries and clarifications for 30 days after project closure

As a strategic research insights company, we believe in delivering the value our clients long for, which is evident in how diverse our clientele is and how many industrial sectors we have spanned till now. With our action planning workshops, we have consistently shown sharing the knowledge acquired by us can add immense value to a product's strategy. To know more about the action planning workshops, kindly email us on

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