Customer Satisfaction Study In Paint Industry

Paint Industry

Client is a well-known US based global paints and coatings manufacturing firm that wanted to analyze their product’s role in the paint industry in achieving customer satisfaction in the US.

BUSINESS OBJECTIVE

  • Objectives were to identify the following parameters:
    • Impact of product feature
    • Influence of product durability
    • Impact of product variety
    • Impact of price
    • Influence of services offered by company and its distributors
    • Consumers experience after applying their products at their home
    • Consumers intention for repeated purchase of the product

OUR APPROACH

  • Domain experts performed CATI and CAWI with more than 500 consumers to collect feedback.
  • Study consisted of a few questions based on respondent’s satisfaction pertaining to the product's parameters.
    • Primary data collected from surveys was used to measure:
      • Level of impact of product quality, durability, variety, price and services offered by company and its distributors
      • Overall customer’s satisfaction
      • Experience of consumer pertaining to product and services of the company
      • Inspect repurchase intention of consumer

Geographic Coverage:

  • US

Value Delivered

  • The data for these parameters and other demographic variables was analyzed through descriptive analysis
  • Survey data were coded and analyzed in SPSS, and the results were presented in a report covering these subsections:
    • Measure the consumption experience
    • Respondent’s awareness about the product
    • Purchase experience and repurchase intention
    • Usage of any alternate product

REACH OUT TO US







Inquire With Us
Enquiry Form
Close Icon Png

Inquire With Us

Fill in the details and connect with us.

Please enter your name
Please enter your valid email
Please enter phone number
Enter 10 digit contact number
Please enter your company
Please select area of interest
Loading Icon Please wait...