Understanding The Challenges Faced By Air-Traveler At Present Scenario

Airline Network

Client is a renowned airline company that wanted to conduct a study in order to identify the key challenges faced by the passengers in the airline industry.

BUSINESS OBJECTIVE

  • The main objective was to sustain in the long run, to develop effective strategies and action plans that can support in overcoming the critical issues and attract more passengers.

OUR APPROACH

  • Domain experts conducted primary research with airplane passengers and frequent air travelers for identifying the key factors that have introduced the challenges and gained their complete perspective on following points:
    • Present travel experience with various airline companies Experience any issues in terms of:
      • Airline & Airport operations
      • Route Network
      • Seating in aircraft cabin
      • Safety & Security
      • Overall Air Service attributes
    • Understood the areas where customers are developing negative perception towards airline services because of rising challenges Passengers expectation on following factors:
      • Pricing concerns
      • Developing digital capabilities: to speed up travel processes, reduce distribution costs and boost margins
      • Other factors that can increase the customer loyalty
    • Performed secondary research from paid and non-paid sources and mapped out the following information:
      • Main areas affected due to presence of these challenges
      • Key strategies adopted by key players in developing an effective strategy to attract more customers.
      • Future trends and influential factors related to market growth (drivers, challenges, restraints, and opportunities)

Geographic Coverage:

  • EU-5 (France, Germany, Italy, Spain & UK), North America (US & Canada) & APAC (India, China, Japan, Singapore & Australia)

Value Delivered

  • Comprehensive report with in-depth analysis was shared with the client. Key insights from the report assisted the client in identifying the concerned and pride pointers.

    • Consumer Demographic Profiling

    Identified the major challenging factors

    Ranking of each factors

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