Concept Testing Exercise For Electric Two-Wheeler

Client is a renowned automotive manufacturer that wanted to understand the market proposition for the electric two-wheeler segment.

Business Objective

In order to prepare 'Go-to-market' strategy to enter in Indian electric two-wheeler market, they wanted to gather insights on the following:

Estimating the acceptance level from consumers

Identifying the triggers and barriers for purchase

Comparing the positive and negative factors

Before starting the study our experts communicated the research background with consumers so that they were familiarized with EV technology by providing factual information encompassing Global trends in electrification of vehicles, Upcoming regulation on emission norms, Indian government plans/ mandate on electrification and Upcoming plans on public charging infrastructure and others.

Our Approach

Research Premise
Research Premise Continued
Value Delivered

Research Premise

Research experts conducted face-to-face CAPI surveys with two-wheeler owners in hotspot areas such as parking lots, fuel stations, and maintenance hubs. In the study we have gained their complete perspective on following points:

Overall appeal and relevance to electric two-wheeler
Uniqueness towards electric vehicle
Value for money
Purchase intention & behavior: Recognized the triggers & barriers
Compared the influential and negative factors based on rating scale pertinent to EV market growth

Geographic Coverage: India (Tier-I & Metro Cities)

Research Premise Continued

Experts performed desk research from paid and non-paid sources and mapped out the following information:
Recent innovations which will shape the electric vehicle go-to-market model
Identified the fast-paced developments
Organic and inorganic strategies adopted by key players for EV technology

Value Delivered

Comprehensive report with statistical analysis was shared with the client. Key insights were highlighted based on following parameters which assisted our client to prepare ‘Go-to-market’ strategy plan and identified the concerned and pride pointers: