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Case Study

Consumer Perception Towards Online Food Ordering & Delivery Services (Hospitality & E-Commerce)

A start-up food delivery company wanted to explore consumers’ perception of online food delivery services in the Europe market.

Business Objective

The objectives were to examine the following:

Factors which influences consumers to choose online food delivery services

Evaluate preferred online food delivery service portal used by consumers

Recognize factors which obstruct consumers to use online food delivery services

Other effects in tourism industry

Another objective was to identify key drivers, challenges, pricing analysis and developments such as expansions, new product launches and others in the online food ordering and delivery market.

Our Approach

  • Research Premise
  • Research Premise Continued
  • Value Delivered

Research Premise

A study had been carried out by taking online surveys and telephonic interview using a structured questionnaire and scrutinized key factors based on audience perception towards online food delivery services and enquired the following:

Preferred online food delivery websites which consumers are using and reason behind for using the website so that research experts can track the competitors based on:

  • Better choice of restaurants they are suggesting while ordering a food item
  • Better offers and discounts they are providing
  • On-time delivery
  • Customer services

Enquiring about their satisfaction while ordering and searching any food items in websites/ apps and also capturing their suggestions for improving the online food ordering process.

Performed sampling method in which the following audience was participated:

  • Students
  • Self-employed
  • Service employee
  • Homemaker

Geographic Coverage: Europe-5 (France, Germany, Italy, Spain & UK)

Research Premise

Insights collected from secondary sources which include news articles, company annual reports, website sources, and press releases, etc. and observed the following:

  • Key drivers
  • Pricing analysis
  • Any recent developments in online food ordering and delivery market

Value Delivered

Research experts provided detailed analysis on product offerings, customer satisfaction, and regional presence of all major competitors.

Comprehensive findings and insights were shared with the client so that the right decisions were taken which facilitated their expansion.

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