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COVID-19 Recovery Plan for Travel & Tourism Industry
A renowned travel company wanted to sustain in the long run and take strategic actions to reduce the impact of COVID-19 and restore tourism demand.
Business Objective
The main objective was to conduct a study in order to identify the following:
Consumers' attitudes toward and intent to travel during and in the wake of COVID-19 pandemic
Changes in traveler behavior and perceptions regarding specific travel products
Other effects in tourism industry
Our Approach
- Research Premise
- Research Premise Continued
- Value Delivered
Research Premise
Research experts conducted semi-structured interviews with leisure travelers focusing on following parameters for industry recovery:
- Travel behavior before and during COVID-19
- What are the significant changes in the primary purpose of traveling?
- Understood the areas where travelers are developing negative perception towards travel services because of rising challenges
- Consumer changing behavior: Estimated how consumer priorities may be changing and willingness to travel?
- Understood and measured what kind of destinations that can take to keep travelers engaged
- Future aspect of the tourism sector
- How travel companies reassure tourists that the destination is safe to attract other tourists when COVID-19 is controlled.
Geographic Coverage: EU-5 (France, Germany, Italy, Spain & UK), North America (US & Canada) & APAC (India, China, Japan, Singapore & Australia)
Research Premise
Performed secondary research from paid and unpaid sources and mapped out the following information:
- Gain an overview of the current global COVID-19 situation
- Understood the impact that COVID-19 is having on travel and tourism sector
- Examine the strategies taken by key players which are being employed
- Demand recovery plan to reach pre-COVID revenue levels
Value Delivered
Comprehensive report with analysis was shared in PDF format.
Key insights from the report assisted the client in identifying opportunity and concerned areas.
Highlighted major points from customer’s consolidated feedback based on:
Consumer anticipated changing behaviors and perception
Growth Opportunities Factors
Next step of action based on leisure travelers' response
