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Market Entry Research

Go-To-Market Consulting

Commence Your Exploration Into The Global Market Landscape Now

Novus Insights, your dynamic market research partner, is leading the charge into globalization by expertly navigating market entry, attracting investments, and establishing a strong presence in target markets.

Our Expertise In Market Entry Services


Profound understanding of India, SE Asia, Europe, and the US markets, leveraging international business acumen.


Ensuring a smooth & successful entry into the Asian marketplace through meticulous planning & execution.


Driven by a client-centric ethos, ensuring the alignment of strategies
with individual business goals.


Close collaboration with clients to develop
tailored market entry
and expansion


Tailored assistance for businesses to
navigate cultural & regulatory nuances effectively.

Explore Our Tailored Services For Your Needs

Multi-Country Market Analysis

  • High-level evaluation of multiple markets

  • Current and future opportunity

  • Optimal market for future analysis and market entry

  • Market experience visit

In-depth Market Assessment

  • Determining the true addressable market size and potential

  • Competitive intelligence

  • Customer feedback on need gaps

  • Sales & distribution channels

  • Growth drivers, barriers, & technology trends

Performance Improvement Study

  • Financials and inventory analysis

  • HR policies and processes

  • Market, product, and customer analysis

  • Sales & marketing intelligence review

  • Operations & supply chain assessment

GTM Services

  • Distribution & sales partner search

  • Strategic collaborations

  • Mergers & acquisition research

  • Own manufacturing setup research

  • Go or No-Go Decision

Optimal Market Entry Model

  • Choosing optimal market entry model – investment vehicle

  • Go-to-market strategy and business plan preparation

Our Value Proposition Encompasses The Following

  1. Discerning high-potential markets.
  2. Thorough market assessment.
  3. Development of market entry strategies.
  4. Facilitation of market launch and expansion.
  5. Performance enhancement and market optimization.
  6. Additional supportive services to bolster expansion initiatives.

Reasons To Rely On Us

  1. Proven track record guiding businesses into new markets.
  2. Avoid costly errors with our streamlined process.
  3. Save time and resources for core business activities.
  4. Identify best markets, craft winning strategies, and ensure successful launches.
  5. Deep understanding of India, SE Asia, and the US markets with on-the-ground presence.
  6. Continuous market insights through data analysis and client consultations.

Our Value Proposition

  • Lean and customized approach, meticulously adapting our services to unique needs and objectives of expansion
  • Cross-functional team with diverse expertise in market research, strategy development, regulatory compliance, and other critical areas
  • Proprietary databases of companies, agents, and distributors across key sectors throughout the region
  • Strategic relationships with senior management in industry, government bodies, and industry associations
  • 100% data collection through in-person industry interactions

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